Identify Market Oppurtunities Task 2 Essay

Executive Summary : BBQfun was established in 2009 by current CEO, Pat Mifsud. BBQfun offers an extensive product range, incorporating both local and imported goods. Since 2010, the increasingly competitive retail environment, technological change, changes in consumer buying patterns and consumer confidence has led to disappointing sales. However, BBQfun intends to return to healthy sales of $11 million in 2012 through building on its organisational strengths, through targeted marketing strategies aimed at key segments and through exploiting marketing opportunities. Currently, BBQfun operates two stores, one in Brisbane (Kenmore), and one on the Gold Coast. BBQfun is seeking business and marketing opportunities that could lead to interstate or national expansion if viable and scalable. Mission ââ€"  To provide our customers with great value outdoor lifestyle products and second-to-none customer service. Vision ââ€"  To be, within five years, south east Queensland’s leading outdoor lifestyle retailer. Values ââ€"  Quality ââ€"  Customer value ââ€"  People: Active encouragement of safety, teamwork, diversity, excellence, innovation and continuous improvement. Strategic directions The strategic context in which BBQfun will achieve its mission and vision is through: ââ€"  engaging with customers through promotion and market research ââ€"  building reputation for quality products and quality customer service ââ€"  supporting people to perform via training and performance management ââ€"  controlling costs. ââ€"  increasing sales revenue and profitability. Analysis Analyse 3 Opportunities and which of these fit with organisational goal Objectives | Opportunities | Engaging with customers through promotion & market research. | E-commerce | Reduce direct & indirect cost of the operations. | Own brand, Bargain market | Building reputation for quality products and quality customer service | E-commerce | New marketing opportunities impact | Own brand | E-commerce | Bargain market | Sales volume (units) | BBQ: 7200 | BBQ: 12600 | BBQ: 10000 | Sales volume (units) | Furniture: 3120 | Furniture: 5040 | Furniture: 5000 | Sales volume (units) | Accessories: 40320 | Accessories: 63360 | Accessories: 52500 | | Own brand | E-commerce | Bargain market | Price | BBQ: $600 | BBQ: $620 | BBQ: $500 | Price | Furniture: $850 | Furniture: $880 | Furniture: $650 | Price | Accessories: $50 | Accessories: $55 | Accessories: $40 | Unit contribution margin | BBQ: $500 | BBQ: $300 | BBQ: $200 | Unit contribution margin | Furniture: $600 | Furniture: $420 | Furniture: $220 | Unit contribution margin | Accessories: $40 | Accessories: $20 | Accessories: $10 | Total revenue | 8988000 | 15732000 | 10350000 | Total gross profit 2012/13 | 7084800 | 164000 | 3625000 | Additional fixed costs | Add lease $1000000 Add labour $500000 Add plant (depreciation): $500000 | Add training: $50000 Add online store development: $100000 Add new plant and equipment (depreciation): $150000 Add labour: $250000 Add reconfiguartion of warehouse/office: $50000 | See approved budget (no change in fixed costs) | Total net profit 2012/13 | 200086 | 1679286 | 1259714 | External factors Before implementing 3 new changes what are the legislation and standards need to be analysed Import & Export standards for both the countries Legislation regarding taxes maybe different in both countries Expensive labour cost Risk analysis Risk | Impact | Likelihood | Mitigation | Web server down | High | Likely | Back up server, Back up of data | Failure to adequately train employees | High | Unlikely | Adherence to performance management policy, Time to time training sessions | Not having confidence in Own brand | High | Unlikely | Serious marketing, Customer awareness programs, 24/7 customer service | Cost Benefit Analysis (CBA) Action | Cost | Benefit | Risk | F or MF or NF | Own brand | $6884714 | More profit | Not having confidence in Own brand | F | E-commerce | $5484714 | Less Cost | Web server down | F | Bargain market | $4884714 | More business | Failure to adequately train employees | MF | Return on investment Return on investment (Income-Cost) Cost Own Brand: $8988000 – $6884714 / $6884714 = 0.3055 E-commerce: $15732000 – $5484714 / $5484714 = 1.868 Bargain market: $10350000 – $4884714 / $4884714 = 1.118 Rank new opportunities Rank 3 opportunities based on its benefit. Rank One – Own Brand Rank two – E-Commerce Rank Three – Bargain Market Cost & Resources Brief cost & resources required to implement each new oppurtunity. Resources | Costs | | Additional staff | $25000 year average | Additional staff costs: $250000 | Plant & equipment depriciation | Delivery trucks ($20000 each) Forklifts ($10000 each) | Plant & equipment costs :- $120000 & $30000 | Promotional Costs | $500000 | Website developers | Contractors ($2000/ a day) | Website development cost: $100000 | Staff training | $ Online customer service training $3000 per staff member | Staff training cost $24000 | Management change leadership training for store managers and team leaders | $3000 each | Management & leadership costs: $42000 | Warehouse and office reconfiguration | Re-configuration cost :- $50000 | Total | $6016000 |

Importance of Computer in Schools Essay

Tara Dodrill began writing professionally in 1990. She is a travel writer and photographer working for print and online media, primarily covering Florida, ecotourism and off-the-beaten-path destinations. Her writing credits include RUMBUM, Yahoo News, Visit South magazine,and North Carolina Coastal Guide. She studied journalism and education at Ohio University and real estate at Hondros College. Computer classes in schools are important to a well-rounded education. Students are instructed on the basics of computer use as early as kindergarten. Educational software, often presented in a game-like format, entertains younger students while they learn key concepts. ? Technology Skills * The importance of computer study in schools goes beyond the reinforcement of classroom subjects and remedial assistance. Nearly all students will be faced with the need for technology skills when they attend college or enter the workforce. Keyboarding Classes * Keyboarding classes in elementary schools have replaced the old-fashioned typing classes once offered in high schools. Students learn at a young age how to use computers to generate reports, type essays and research homework assignments. * Career Preparation * Computer skills learned in middle school and high school will benefit students during higher education courses and their careers. Students as young as 12 learn how to create Power Point presentations, video projects and photo slideshows. Online Access * By learning how to use computers, students even in low-income areas have access to the world at large. Online learning courses, which were once a rarity at colleges, now comprise a large portion of many schools’ course catalogs. Adult Learners * Students who are introduced to computer courses at an early age adapt quickly to advances in technology, and typically do not fear additional training and new concepts as adult learners. Effect of Science and technology in our lives As what I understand about how Science and Technology affects our lives, That there are advantages and disadvantages. The Advantages are, it makes our lives simple by using equipment that can easily finish and do well the work or job. We can save more time and energy so that we can perform and do our other job. We can now easily communicate our love ones and relatives by using cellphone and internet, it can connect us even they are in the other part of the world and then with digital camera, we can see them just like they are in front of us. Technology now can give us more information about what are happening around the world that help us to get aware and prepare for disaster and calamity that might happen in our country or in our place. Science and Technology can cure our diseases, provide us shelter and foods for crowd people. Most of the people think that there are more advantages of science and technology as compare to the disadvantages. The major advantage of science and technology is that it has made our lives easier like invention of technology has decreased the manual work. The use of technology in agriculture has increased our productivity. Doing work at workplaces is easier because of invention of computers and notebooks. Development of technology in kitchens, beauty parlors, workplace, research labs and in all fields of life has become the necessity. Now we can study and understand our history,culture and society and by the help of Science and Technology we can share our stories of whats happening in our life, what we see and what we discover to by this way we can also help the children of the next generation. The major advantage of technology and science is to assist mankind in living well and more easily and in better health. There is also disadvantages on Science and Technology Many years comes our atmosphere slowly destroy because of the air pollution that came from the factory and it can cause Green House Effect (GHE) it is a process by which thermal radiation from a planetary surface is absorbed by atmospheric greenhouse gasses and is re-radiated in all directions. And it is harm for the people. Science and Technology make people lazy because people just depend on it and not do there work well. It will increased the anxiety of our lives, when technology goes in the wrong hand it can have an negative impact in our society it can create cyber crime, hacking, stealing of personal information and pornography websites. It also gives opportunities to the terrorist to make crime like bombing. As technology develops we forget our traditions style of living. it simply destroying our life styles. It also destroying our nature because of illegal logging, and mining and others, this is the cause of landslide and flood that can kill many people because nature cant stop it anymore.

Communicable Diseases

Communicable Disease * Keep in mind all have fever, swollen LN, rash etc. Scarlet Fever: * Cause: Group A beta Hemolytic Streptococcus * Spread via direct contact/droplet * May lead to RF * Uvula/pharynx beefy red; tonsils have white exudate, pinpoint lesions on palate * Sandpaper rash * Pastina Sign: hyperpigmentation at joints * TONGUE (white furry white strawberry strawberry ) * So throat culture if they have strept/sore throat *** Anybody with a sore throat that comes down to school nurse- do not send them back to class, have them sent for throat culture *** Varicella: Infectious before rash and until vesicles crust * kid cant go back to school until vesicles are crusted* Strict isolation (from A. those who haven’t had varicella vaccine B. < 12months of age) * ACUTE PHASE: maculopapular rash turns to vesicle with erythematous base oozes and crusts * Itchy scratch spread/2nd infection * @ Risk for Reye’s Syndrome * Itchiness – give Benadryl * PREVENTION vac cinate Rubeola: (measles) * Koplik spots ( white circumscribed in red in mouth) * May have photophobia – wear sunglasses * PREVENTION: MMR Rubella: * Fever is not marked Birth defects if mother exposed in first trimester * **Tylenol for (fever, pain, H/A) * ISOLATE FROM PREGNANT WOMEN Roseola Infantum: * HHV6 * Rash appears AFTER a DECLINE in fever * At risk for febrile seizures-manage temperature Erythema Enfectiosum: – ISOLATE FROM PREGNANT WOMAN EVEN IF OWN CHILD HAS IT. CAN NOT BE AROUND MOM -â€Å"5th Disease† – spread via droplet, no specific TX -Stage I – â€Å"slap cheek† 1-120days may last; Stage III- RECURRENCE of rash (with exercise temperature change etc) Impetigo:* Group A beta hemolytic STREPT, STAPH AUREUS * Insect bite Contact isolation as long as vesicle present * Lesion begin as honey color serum then yellow to brown crusts * Complication: postreptococcal glomerulonephritis (decrease urine, change color) * Culture vesicle * Children should remain home from school and daycare fo 48 hours until on antibiotics or lesions r dry * PREVENTION: handwashing, child should not touch lesion, don’t share towel etc Pediculosis: * Preschooler at increased risk * All socioeconomic classes * Pedicclosis vs. Dandruff (* can brush dandruff out; ped. Stays in hair when brushing) * Nit ( egg) louse (insect) DO NO JUMP FORM HEAD TO HEAD, spread via direct contact * Part hair, magnify to Dx * Shampoo, disinfect sheets with HOT water, teach not to exchange combs, headgear Scabies: * Happen to anyone* Burrow – leaves debris under skin * Cleanliness is NOT protection * Scabacide Q12h- apply everywhere besides genitalia and face Parastic Infections * Roundworm (GI); Hookworm (human feces); Pinworm (cecum) * PINWORMS: cause intense itching- child doesn’t wash hands- touches door knob etc. * PINWORMS: may be dosplayed as ADHD problem; so itchy PINWORM: Dx by anal scotch tape=lay eggs in anal tissue, examined then by microscope * PINWORM: Vermox; Tx all household members Fungal: Tinea Cruris: jock itch Tinea Pedis: athlete foot Tinea Capitus: ringworm Tinea Corporis: skin ( to tx these use po griseofulvin or OTC fungal cream) Conjunctivitis: -inclusion (newborn), allergic (in response to allergn), gonorrheal (infant passing thru birth canal), bacterial (self limiting, HIGHLY contagious), or via foreign obj (metal) – TX Edema: cold compress; Tx crust: warm compress; don’t want to lay there with warm compress b/c bacterial growth, child don’t rub eyesImmunologic Dysfunction (ANEMIA) * *Incidence: most common hematologic D/O child * *Etiology: decrease reticulocyte count and Hgb * effects amount of Hgb available to carry O2 * activity intolerance: pallor, no energy, fatigue **Takes a while for H&H to decrease so this wouldn’t be first s/s * anemia develops slowly * will have increased HR and cardiac output to compensate * cluster care, frequent rest periods, safety (SICKLE CELL ANEMIA) * defective Hgb molecule that changes RBC shape to sickle cell * PAIN extremeeeeee CRISIS: Sickle cells destroyed by spleen – tangle- hypoxia – tissue eschemia – necrosis * Most common in African American * Decreased life span * Each person has different thing that causes crisis ( weather, temperature, elevation) * S/s develop after 6months because up to 6month fetal Hgb is in use * Crisis Long Term Complications: Heart, lung, kidney brain changes; blood becomes thicker each time * CVA # 1 cause death (complication) b/c cerebral occlusion * 4 crisis: 1.Vaso-occlusive = tangled cells; 2. Aplastic =decreased bone marrow, infection; 3. Acute Sequestration Crisis= massive entrapment of RBC in spleen, hypovolemic shock; 4. Hemolytic = combo glucose 6 and sickle cell * No labs are definitive * No cure†¦treat s/s * Pain control keep hydrated keep away from things that cause crisis * Dx: peripheral smear * Assess all body parts * Monite r I&O, weigh pt

Free writing Essay Example | Topics and Well Written Essays - 3250 words

Free writing - Essay Example Confusing the issue regarding the origin of the eyeglass, though, are reports in China of similar inventions coming to them earlier than the Italian invention. Spectacles may have introduced into China as early as the twelfth century, coming in from Malacca â€Å"in the Western Regions.† This date was derived by comparing the original documents and reviewing the probable date regarding when they were written given what is known about the life of the author. This also places spectacles in China at least a century earlier than had been determined based on readings of the Western texts, especially the texts coming out of Italy. (Chiu, 1936) As complex as the discussion regarding the invention of the eyeglass, certain developments in its evolution have been almost as hotly debated. Acknowledging that a large portion of the credit for this invention has been attributed to Benjamin Franklin, two other men probably played a large role in the creation and development of this specializ ed vision aid, Sir Joshua Reynolds and Benjamin West. Tracing through these letters, the author indicates that Franklin’s recipient had already been familiar with the idea prior to Franklin’s letter, further indicating an earlier invention. Other materials have also surfaced revolving around Benjamin West that indicated he, as well as several painters and other artists, were accustomed to wearing divided glasses for many years prior to the man’s death in 1820. However, it is unknown whether these ‘many years’ predated or postdated Franklin’s use of bifocals. However, the man that created West’s bifocals knew of other artists, particularly Sir Joshua Reynolds, who also used bifocals who would have needed them prior to Franklin’s invention of them in 1784. In addition, it would have been unlikely that Reynolds would have been able to adopt the invention from Franklin as Franklin had been in France at the time and finally, it is be lieved West got his idea for bifocals from Reynolds rather than Franklin. What is known is that all three men knew each other and all three men wore bifocals. (Levene, 1972) What is not know is whom exactly invented eyeglasses we are familiar with now or when. Eyeglasses, or spectacles, in the earliest forms of what might be familiar today, had its beginnings in the thirteenth century. Salvino degli Armati is widely credited as being the inventor of the familiar two-lens apparatus that rests on the bridge of the nose although English Franciscan and intellectual Roger Bacon (1220 -1292), designed a similar version a couple of decades earlier. The discovery that curved glass improved vision led to other innovations such as the telescope and microscope which led to the rise of modern science, greatly advancing the breadth of knowledge and well-being of the human race. Reading glasses themselves represent one of the most significant inventions of human kind as they were developed by a c ollaboration of several talented craftsmen including glassmakers, jewelers and clockmakers along with â€Å"philosophers, monks, mathematicians, physicists, astronomers, and chemists who all played vital roles in developing this instrument† (Rosenthal, 1994, p. 489). The Greeks, Egyptians, Romans and Chinese are all recorded to have experimented with varying types of ocular manipulations using glass. A prominent astronomer and mathematician

Competency Criteria Essay Example | Topics and Well Written Essays - 1500 words

Competency Criteria - Essay Example Faculty evaluation also provides an opportunity for change in the process of teaching, handing of student diversity, curriculum development among other relevant areas incompetent instruction. Assessment 1. Facilitate learning This is the most important competency for all nurse educators. The faculty should be able to make the learning process possible by; A. (Task requirement: show enthusiasm by teaching). The faculty should make learning exciting to the learners by being enthusiastic about teaching. An enthusiastic teacher passionate about teaching and take pride in passing on information to their learners. An enthusiastic educator passes on his morale to his students who end up liking the learning process, and therefore, learning more. B. (Task requirement: Show an interest in a learner’s progress and activities). The faculty should also demonstrate an interest in the learner’s actions. The educator must be available to assist learners in their time of need and offer solutions to their problems. A learner should know that they can always get help in their educational and personal support from their faculty. C. (Task requirement: Show understanding to all learners). The faculty should be able to provide for their learner’s unique needs in terms of gender, experience, and multiculturalism among other differences. Every learner is different from the other in one way or the other, and the all should feel at home being a part of the nursing faculty without discrimination or abandonment. D. (Task requirement: Facilitate tutor and learner interaction). The faculty should increase cooperation between educators and the learner. Learning can only take place if there is information. This is facilitated by teacher learner communication as the educator will know the level of understanding of the learner and also identify individual differences in the learners through cooperation. 2. Facilitate learner development and socialization Nurse educators have the responsibility to help students develop to become professional nurses and integrate the values and performance required in the role of nursing (Meyer & Van, 2008). The faculty can do this by; A. (Task requirement: Show students demonstrations). Providing students with demonstrations and examples on just how they are required to do things as professional nurses. The faculty should ensure that the learners have the necessary skills needed to use resources to learn and improve themselves as potential nurses. B. (Task requirement: Meet individual learner needs). The faculty should use the required resources to diverse learners to enable them meet their unique needs. These can be in terms of extra tutorials for learners who are using English as a second language or have different programs to cater for a wide range of students, for example; those who need evening classes. C. (Task requirement: Encourage group discussions). The faculty should encourage learning through discussions as they create an opportunity for the learner to improve their communication and interpersonal skills as they interact with one another. Discussions can also be in the form of private talks with the educators where the students are offered a chance to set

Composing american Essay Example | Topics and Well Written Essays - 1000 words

Composing american - Essay Example The United States had recently entered into world political theater and literally revolutionized the outcome of WWI. America was no longer a small colonial settlement that once broke away from its European control; it was a nation in its own right that was now as powerful, if not more so, than the traditional Western powers. As a result, the distinct attributes of the nation spilled over into the arts and the American composers of the ‘roaring’ 1920’s ushered in an era that revolutionized the existing pattern to a more modern phase. One of the manifestations of this phenomenon was George Gershwin’s Rhapsody in Blue in 1924 which revealed the break away from the traditional composition and demonstrated the influence of a new era. Alternating between the traditional and the Modern, Gershwin introduced himself as a peer amongst the American composers of his time (Oja 646). As a self-proclaimed â€Å"man without traditions,† a statement on which Copland later agreed, Gershwin’s work established a symphonic jazz masterpiece that endures far beyond the mixed perspective of critics of the time (649). The creation of a distinct profile while still connected to Western Europe expansion was a deviation from the norm that was too much for standard critical acclaim (648). Though not entirely negative, the response was one that spawned much debate and elevated Gershwin to a level of prolific discussion, both good and bad, amongst the composing communities of the world. Contrary to what some of the critics thought, Rhapsody in Blue became an instant success and enjoyed a degree of fame that eluded other aspiring modernists. Rhapsody in Blue became so popular that it was performed with the Whiteman’s Orchestra eighty four times in the first year â€Å"and sales of the disc totaled some one million copies.† (Deena Rosenberg, 1991) It was the most opportune time or period when Rhapsody in Blue was

The Ethical View of Utilitarianism Essay Example | Topics and Well Written Essays - 500 words - 9

The Ethical View of Utilitarianism - Essay Example Utilitarianism is the ethical view that every action is either right/wrong on the basis of the impact that it will create, more specifically if it will produce the greatest good for the greatest number of people.   Deontology, on the other hand, is the ethical view that at least some actions will be right/wrong regardless of the consequences that they produce. Both theories follow different directs and have their own constraints and thresholds. The constraint of deontologists follows from their view that there may be circumstances in which one would be prohibited from taking an action even though it might trigger greatest amount of human happiness. In Engineer Bill’s case, from deontologist’s point of view, Sarah should be saved even though saving Sarah might mean killing a hundred other people in the train. However a utilitarian would opt for saving the train. (Rainbow) In Janitor Joe’s case unless Joe himself volunteers to give his body parts, it will be ethically wrong to forcefully kill him just to save others. In Engineer Bill’s case both Sarah and train were unexpectedly put under circumstances where Bill is left no other option but to choose. Here in Janitor Joe’s case other options can also be looked into and it makes no sense to impose death on someone even if it is at the cost of so many others. In the case of evil Hobo, Bill must save Sara. This is because Sarah has been deliberately framed into such a situation where she is being catapulted towards death. In this case, while utilitarianism may save the life of many but morally and ethically deontologists perspective holds more weight. The threshold for the deontologist is a limit over the amount of harm that the moral allows him to make while threshold for the utilitarian limits him on the amount of harm he can cause. Every situation is different and sometimes the mo ral action needs to be carefully weighed. In each of the aforementioned situation the context in which a particular ethical action followed was very important.

Fiscal policy of the U.S Essay Example | Topics and Well Written Essays - 750 words

Fiscal policy of the U.S - Essay Example This would mean that there are measures put in place that ensure federal states have their budgets scrutinized well and that the debt nationally remains quite stable and ensuring that it is continually on a declining path. The Bowles-Simpson plan was set up with ideology of ensuring that they reduce the deficit and achieve the American fiscal goals outlined above. This plan is based on certain key fundamental components that would help in meeting the financial deficit. The Bowles-Simpson plan recommends for an enactment of a comprehensive tax reform. This plan focuses in reducing tax expenditure through what Bowles and Simpson described as â€Å"zero plan† which is intended to drastically cut not only the size but also the number of expenditures (Ghilarducci, 954). The main aim for America is to generate more revenue and direct that revenue to development and growth of the economy. These changes will ensure there is improvement in the tax equation that is both on the income an d expenditure. This would be achieved by applying several measures among them establishing tax policy. Implementation of a tax policy would ensure that there is a reduction in deficit especially on the federal states by making an attempt to raise more tax while cutting down on spending. This plan also aims at identifying possible areas of additional cuts on spending and revenue generations. Bowles-Simpson plan has various ways of achieving the goal that had been set out and adopted various options. As stated by Mathews et al (167), the† Zero Plan,† would work towards cutting off all unnecessary tax expenditures and save approximately eighty billion dollars yearly to cut on the financial deficit thus the revenue gains can be used to reduce tax rates. However there would be some exemption for instances in foreign tax credit, child credit and in earnings from income tax credit. There was less common preferencing especially on mortgage interest, retirement saving and on heal th insurance that is employer-sponsored. The plan also intends to ensure that expenditures on corporate tax are eliminated and that there is a reduction on the same. There was the Alternative minimum tax that also required elimination. The six individual bracket tax rates currently would be replaced with a schedule that has only three brackets and increase the same to higher percentages. Another major change would came in the wage base especially on the social security one which was to be increased with a two percent annually resulting to more than the average wage growth making it a more effective way. Gasoline which acts as a major source of income in federal states and increasing the excise tax on the same therefore would ensure that there is increase in income. While the proponents of Bowles-Simpson says that it is a remedy to ensuring that Americans reduce their debts and that there is economic revival the opponents of the same argue that this plan will reduce on net of safety programs such as Medicare and social security. According to Matthews et al (681), the Bowles-Simpson plan’s main strategy is cutting deep into benefits in order to restore solvency to the program while causing a number of serious and adverse changes. The fact the policy failed to protect the low income earners from these drastic reductions, low income workers are unlikely to support the program because of the reduced benefits. Moreover, this policy breaks the links between the relationship between their past earnings

Develop a business idea Assignment Example | Topics and Well Written Essays - 1000 words

Develop a business idea - Assignment Example However, Joparadise Flower Shop intends to do things differently to create a strong customer base and meet their needs and expectations. Therefore, the Joparadise Flower Shop will demonstrate expertise in flower arrangement and give clients great offers (Chadwick 2015, p. 62). The flower shop will focus on fresh cut flowers as well as the artificial ones and focus on occasions such as birthdays, weddings, funerals, debuts, anniversaries and other special occasions. The Joparadise Flower Shop will give its esteemed customers special offers and discounts. As mentioned above, Joparadise Flower Shop intends to do things differently. Therefore, the business will exhibit expertise in creating unique flower arrangement for customers while offering them quality flowers at reasonable prices (Daniel 2004, p. 54). Flowers by Rosemary offers expensive deals and the Joparadise Flower Shop will offer quality at a reduced price. Moreover, the Joparadise Flower Shop will combine both cut and artificial flowers in order to have a diverse customer base (Desch 2011, p. 34). Without a doubt, the Joparadise Flower Shop flower shop will surpass the expectations of customers. A close analysis of the market reveals that Joparadise Flower Shop can focus on males between the age of 20 and 60 who are likely to buy flowers for different occasions. Some of the identified occasions are weddings, birthdays, anniversaries, valentines, funerals, and other special occasions (dpala@metroland.com 2015, p. 4). Women are also potential customers, especially for funerals and anniversaries. Individuals who buy flowers are more likely to belong to the middle or upper-class society with high incomes. Therefore, they can spare a part of their income and invest in expensive flowers (Flower shops braces for busy season, 2015, p. 23). Mostly, men who purchase flowers are either married, engaged, or on committed relationships. For this reason, they are likely to buy flowers for their

Earning Management Essay Example | Topics and Well Written Essays - 750 words

Earning Management - Essay Example In addition, key defense in the financial management is full disclosure. This implies that if all the information available for positional analysis of a company is available and true, analysts are able to provide timely and effective advisory information for a company. However, when a company decides to provide fraudulent information to gain investors’ preference and stakeholders favors, the companies end up being overwhelmed with deceptive information and at last lose the very thing they have been fighting to win (Temte, 2005). To increase the quality of financial reporting and hence the credibility of the information contained therein, there must be some ethical consideration. This implies that it is unethical for any company to intentionally and inappropriately conceal information that would change the financial image of a company.   Further, honesty has always been considered the best policy, especially in business. Companies that undertake earning management are doing nothing less than dishonesty. The use of deferring maintenance to post positive image does not mean that the deferred activities are not to be undertaken. What happens is that the deferred activities will I the long run cost the company a fortune (Vataliya, 2009). And since the company made investors and analysts believe that it is doing well financially through fraudulent data, then the company loses all that it has sought to save. The investors and stakeholders, therefore, feel deceived and that a company they have depended on has been dishonest.

Ethics Essay Example | Topics and Well Written Essays - 250 words - 18

Ethics - Essay Example I think the physician made a sound and ethical decision to order a Do Not Resuscitate (DNR), which was supported by the hospital’s Optimum Care Committee (OCC). This is despite the fact that Gilgunn had wanted every possible medical action taken. The duration Gilgunn had stayed in hospital was sufficient to inform the OCC that ordering a cardiopulmonary resuscitation (CPR) would not result in her meaningful survival. The extensive brain damage she had would leave her in a state of permanent loss of consciousness. Solving legal issues associated to advance directives has its complications. The key problem is the amount of information that had been given to the patient and the surrogate at the time the decision was being made (Menikoff, Sachs, & Siegler, 1992). Like in Gilgunn’s case, she might have wanted anything possible tried, but no one had informed her and her family of the futility of the resuscitation attempts and the state it could have left her in. At the time of her death, she was not in a capacity to be told or decide. In such cases surrogates will sue without enough medical information to enable them understand why doctors could not honor the advance directives (Menikoff, Sachs, & Siegler,

Grant Proposal Essay Example for Free

Grant Proposal Essay There are many steps to writing a grant proposal and it’s has to be written very well with all the grammar and spelling done correctly. You have to have a Request for Proposal this is a notice to the public will be generally be distributed and applicant agencies usually have 6 to 8 weeks to respond to the request for proposal. Then you have the Abstract which is the summary and its 45 single space lines. Table of Content which is the road map for the reader to understand the structure of the applicant proposal. Specific Aims/background and significance this is the present the rational and basis for the development. Needs and Problem Statement this is where they show the urgency of the problem. Target Population is where they are target the population that needs the most help. Approaches and Method is kind of like the elder lady would say where’s the beef. Long- and short-term goals can be anything form the vision to mission, goals, objectives, and the activities is term that proposal writers program. Process, outcome, and impact objectives this is where they will show the objectives and the outcome of the proposal. Activities plans and scheduling which is the same as the timeline for everything taking place. Evaluation plan. This is where they assesses the achievement of a specific program. Agency Capacity and Project Management this is the creditability of the agency which is the same as with us in trying to get a credit card. Budget and budget Justifications this is where they are going to try to get the funding besides the grants. The purpose of a grant proposal is so that the human service can get the grant needed to help the community. The grant proposal and program plan help each other and as close to being the same.

Brand Placement in Bollywood Movies

Brand Placement in Bollywood Movies Do the Consumers get Sensitized towards the Brands by the Brand Placement in Bollywood Movies? Abstract The practice of product placement is seen everywhere in media across the world and is now ubiquitous. The same practice of Product placement in Bollywood is not new and the practice of placing the products in the bollywood movies is seen from the time of early 1970s. The movies produced in last ten years are seen with a lot of product placement and the practice of strategically planned product placement has grown to a major extent in Indian movies (bollywood). The practical implication of the methods of product placement is evidenced in the Indian Cinema but there is hardly any substantial evidence present for the product placement and its strategies in Bollywood. The research presents an overview of the strategies adopted by Hollywood for the product placement and consolidates the technique of product placement with the practical brand placement done in bollywood by assessment of a recently released bollywood movie ‘Blue. The brands placed in this movie are classified on the b asis of the methods of classification derived from the theories which are drawn from the literature based on Hollywood. The main objective of this research is to find out whether or not the consumers are sensitized by the practice of brand placement in bollywood, and if yes then which is the method which scores most number of recalls of brands shown in bollywood movies. The findings of this study indicate that the Indian consumers do get aware from the brands shown in the bollywood movies. The findings are based on the empirical study derived from three main methods which are used in this dissertation for the collection of data, those three methods are; Case study, semi-structured interview and questionnaire. The investigation led to the other findings as well which were indicating that the format of bollywood is very different than the format of Hollywood and brand placement can be experimented much more freely as there is another dimension of music in the bollywood movies; brand placement in the bollywood movie ‘Blue investigated as a case study provided a 100% recall on the brand ‘Kylie Minogue who was placed in a song; recalls from such placement are assumed to be long lasting as the songs are shown on satellite television generating frequent encounter. No theories or methods are found on this kind of placement as the methods are der ived from Hollywood format of which is different and does not includes songs. Dissertation concludes with providing the limitations of the research and directions for future researches. CHAPTER 1 INTRODUCTION 1.0 Synopsis This chapter provides with the introduction of the subject of the research and also looks at the background of the topic in brief. This chapter throws light on why I have chosen to work on this topic and what are the aims and objectives of the research made. This chapter takes into account the summary of chapters in the content which are to be followed further down in the dissertation. 1.1 RESEARCH BACKGROUND Indian Film Industry also popularly known as â€Å"Bollywood† is one of the biggest film making industries in the world and is the only other film making industry which can stand against Hollywood. Mishra in his work says â€Å"the massive size of Indian cinema is obvious from its statistics; eight hundred films a year shown in more than thirteen thousand predominantly urban cinemas, viewed by an average of eleven million people each day and exported to more than hundred countries.† Mishra (2002, pp.1) having considered this data which has grown to even much bigger numbers in year 2009, Indian Films have become one of the biggest instruments of mass communication. The commercial breaks on the satellite television are now avoided by the viewers as the number of channel on television have increased to huge extent which gives liberty to the viewer to flip to a channel which is more interesting and avoid the advertisement, the technology give the viewer the privilege of rec ording the programs without commercial breaks as well, factors like these has open portals for movies to become a new carrier for brand promotion. Being a mass media of this enormous magnitude, Bollywood has a lot of potential and a significant number of opportunities for In-Film planned brand placement also known as brand entertainment or brand integration (Glaiseter, 2005 ) and these opportunities are being well grabbed by the advertisers and marketers in the Indian market. In recent years a lot of research is done on Brand/Product placement in Bollywood films by marketers and advertisers so as to understand the concept and strategies of brand placement in movies. Although not many academic researches can be seen in the field of product placement in Bollywood, the practical usage of the practice of Brand Placement has grown significantly. Lehu in his work defines, â€Å"The expression ‘Product Placement or, ‘Brand Placement essentially describes the location, or more accurately, the integration of a product or a brand into a film or televised series.† Lehu (2007, pp.1) it can be understood from the work of other scholars like Kalish (1988), Gupta and (Gould 1997) Balasubramanian (1994) that brand placement is planned consolidation of brand with the elements of a feature film in return for money, service, barter, or any other kind of consideration. The research also focuses on the strategies of brand placement in Hollywood as no substa ntial academic can be found on classification of brands in the Indian cinema. The literature looks and analyzes the Tripartite typology of product placement by Russell (1998) , two dimensional approach to classify brand placement by Gupta and Lord (1998), Classification on the basic on Integration and explicitness by dAustos and Seguin (1999) and finally Shapiros (1993) classification of brand placement. 1.2 AIMS AND OBJECTIVES The main aim at which the research focuses is to answer the question -â€Å"Do the consumers get sensitized towards the brands by the brands placement in bollywood moives?† Following are the main objective for this research * To know, does the Indian audience get aware of the brands shown in the movie through in-film brand placement? * Which method of brand placement leads to maximum number of recalls of brands by analyzing the data collected after conducting surveys and unstructured interviews? 1.3 KEY REASONS FOR RESEARCH The key reasons for research in this field are, not much research has been made on this field and it is a very interesting and challenging task and the field has a lot of potential for growth in future and substantial findings might prove to be an insight for marketeers and will be useful for the adoption of correct method of brand placement in future projects in Bollywood. 1.4 STRUCTURE OF THE STUDY The dissertation is divided into five different chapters; Chapter one is introduction which describes in brief the research background, aims and objectives of the research, why I have chosen this research and the structure of the dissertation. Chapter two reviews the literature and most of it is drawn from Hollywood. It begins with the definitions of Branding and Brand placement; it also draws the methods in which brand placement can be done and its classification. Chapter three of this dissertation depicts the methods used for the collection of data and also draws out the limitations of this research with other issues in detail. The fourth chapter will portray the research findings from survey and unstructured interviews. Chapter five of this dissertation is the final chapter which begins with consolidation of the research objectives with the literature review and concludes the dissertation with recommendation for future researches. CHAPTER 2 LITERATURE REVIEW 2.0 Synopsis: This part of the dissertation focuses on defining the two most important terms for this dissertation which are branding and brand placement. This chapter also reviews the existing literature on brand placement and the strategies for its classification. The chapter is divided as follows; the first section of this chapter defines Branding after understanding of which the section second of the chapter looks at one of the methods of Branding or brand promotion which is Brand placement. Section three of this chapter begins with describing the strategies for brand placement and critically analyzes work from different scholars with their classification techniques in the subsections of section three. Section four and final section of this chapter portrays the instances of successful brand placement in Bollywood. As there is hardly any literature available on Indian film industry and brand placement the theories and literature retrieved for this chapter is majorly captured from American film industry. 2.1 Branding The word so commonly used, yet not correctly interpreted by a lot of people. For the establishment of brands, companies around the world spend millions of dollars and formulate new strategies and techniques to market their product, this is what the common notion and understanding of brands for a lot of people is. (Levine, 2003) in his work says that the brand is not necessarily associated with a product or an organization or a title but anything that can be identified. One of the most popular footballers David Beckham is a brand and so is Mercedes Benz. De Chernatony and McDonald in their work define Brand as â€Å"A successful brand is an identifiable product, service, person or place, augmented in such a way that the buyer or user perceives relevant, unique, sustainable added values, which match their need most likely.† De Chernatony and McDonald (2003, pp.25) Taking this definition into consideration it can be said that consumers identify a product/services with its distinc t feature, an attribute which associates product with some quality which are distinguished from the rest in one way or the other. This unique association encourages the consumers to buy the brand and give the brand an edge over the other products in the market. Thus, it can be said that a brand is a product/service with some attributes or features that helps the product/service to stand out in the market for having such distinguished attributes. A few examples of most commonly known brands all over the world can be: Coca Cola, Pepsi, Nike, Adidas, Ferrari, Mercedes Benz, Michael Schumacher, David Beckham, Omega, Rolex, etc. It took a lot for the marketers and brand promoter to first establish these brands and a huge amount of money is spent for the promotion of these brands by using different strategies and techniques. One of such techniques is Brand Placement. 2.2 Brand Placement Also commonly known as Product Placement, the term Brand Placement has been defined by many scholars like (Steortz, 1987), (Balasubramanian, 1994), (Karrh, 1998), etc. This part of the dissertation highlights the definitions of brand placement by these scholars. (Steortz ,1987) defines Brand Placement as â€Å"the inclusion of a brand name, product, package, signage, or other trademark merchandize in a motion picture, television show or a music video†, another definition of Brand Placement is contributed by (Balasubramanian, 1994) who in his work said, â€Å"a paid product message aimed at influencing movie (or television) audience via planned and unobtrusive entry of branded product into a movie (or television program)†, the definition by Balasubramanian covers the concept of integrating brands as done in the definition by (Steortz, 1987), but it also considers the aspect of paid inclusion which is ignored by Steortz. (Karrh, 1998) defines the brand placement by covering almost all the dimensions associated with it, he defines Brand Placement as â€Å"the paid inclusion of branded products or brand identifiers, through audio and/or visual means, within mass media programming†, he further explains that the brand placemen t can also be obtrusive and is done to compliment the characters image and help in setting and filling up the elements in background. The purpose of brand placement is to promote the brand but the ways in which it is done also generates a hybrid message, it merges the major features of advertising, it give the sponsors privilege of retaining the control over the content and format but also increases the credibility by not identifying the sponsors directly. (Cohen, 1988) With the definitions above it can be drawn that the Brand Placement in movies is that technique of advertising in which the Brand or the owner pays a compensation for its integration in the movie for the exchange of marketable benefit that the brands enjoy after being noticed by the audience, however, these placements are sometimes done just because the plot of the movie requires them to be placed there, this way brand placement can also be of non commercial nature. 2.3 Strategies of Placing the Brands The practice of brand placement has been there for decades, the placement of brands in american feature films can be seen since the time of late 1940s and early 1950s (DeLorme and Ried 1999) One example of such placement is legendary actor Joan Crawford sipping Jack Daniels whiskey in the film â€Å"Mildered Pierce† in year 1948. (Nebenzahl and Secunda 1993) The evidence of brand placement in Hollywood can been seen in feature films produced in late 1940s but one of the earliest evidence of product placement in Indian cinema was seen in early 1970s when Rajdhoot motorcycles brand was placed in movie Bobby featuring one of legendary Indian actor Raj Kapoor. Brand placement in feature films caught the attention of marketers and companies when the sales of Reeses Pieces candy increased by 65% in three months after the successful placement of the brand in the American film â€Å"E.T†. (Reed, 1989) The strategies that help brand placement the most in regards to its impact and effectiveness are elaborated by Russell (1998) and Gupta and Lord (1998) further on, this research looks at classification of brand placement by dAustos and Seguin (1999) and Shapiro (1993). Russells argument for techniques of brand placement is three dimensional and focuses on modality of Visual, auditory and plot connection, whereas Gupta and Lord emphasizes on two broad categories Audio-Visual and the level of prominence. The studies from both the scholars are discussed below. 2.3.1 Tripartite Typology of Product Placement According to (Russell 1998) product placement can be classified on the basis of three dimensions visual, auditory and plot connection. Visual dimension enables the placement of the brand in such a way that the product is seen on the screen and these placements on the screen can also be further classified on the basis of their appearance. The auditory dimension or the verbal dimension refers to the mention of a brand in a dialogue these placements are also called as ‘script placements and the degree of such placements varies depending on the number of times the brands were mentioned, what was the tonality in which the brands were mentioned and in what context the brand was mentioned. The Plot connection dimension indicates the magnitude of integration of brand with the plot of the story. The dissertation will now look at the literature/the findings from previous researches, which point towards the combinations or particular method amongst the three methods stated above that migh t get the maximum recalls. Russell in his work says product placement modality and its effect is now expanded to a new dimension of elaboration, the difference between visual and auditory presented information can now be distinguished by exploring the audio-visual context of product placement. The screen placement and the script placement, or the visual and the auditory type of brand placement differ from one another especially in the terms of conveying a meaning. Visual placement of brands act as props in television and movies so as to make them more real and close to the practicality and visual channel leads to the creation of context in which the story is set whereas the audio channel is the medium through which the television program is scripted, narrated and is made audible, this makes the information received through this channel more meaningful. (Russell, 2002) The reception and processing of auditory information also happens when a person is not looking and the auditory moda lity conveys semantic information through speech. (Rolandelli et al., 1991) The reception and processing of such information which is audible is higher as it also posses the basic characteristics of intrinsic alerting and intrusiveness which also are the basic characteristics of auditory modality. (Posner et al. 1976) Using brands for representation in any of the modalities brings a relativity of the same to the story and brings more meaning to the presentation and gets deeply integrated to a persons cognitive structure. (Lehnert, 1981) Such stimulus generates deeper meaning and leads to greater recalls of brands. (Craik and Lockhart, 1972) The third dimension of brand placement also called as dimension of meaning is that of Plot Connection. The magnitude of such placement depends upon the integration of brand with the plot, the higher the connection of the brand with the story, the more significant the placement of brands is. The plot connection connects the brands with the macro s tructure of the story, with which are associated important information, hence increasing the significance and role of placement. (Russell 1998) The different combinations in plot connection and modality can also be of great significance. There can only be two situations in which the combination of modality and plot connections can be established; Match and Mismatch. The combination can said to be a ‘match when the auditory method of placement is higher in use than the visual and the brand names are audible in narration and is deeply linked with the story whereas the combination can said to be a ‘mismatch when the visual method of placement of brands is higher in application than auditory in plot connection. (Russell, 2002) A good example of a matched plot connection can be the movie â€Å"Cast Away† featuring Tom Hanks who by an accident gets left alone on an abandoned island. The two brands that were integrated well with the plot were one of the biggest courier c ompanies â€Å"Fed Ex† and another was sports goods brand â€Å"Wilson† which was integrated well in the narrative structure. A good example of a mismatched plot connection can be seen in the movie Transformers and its sequel Transformers Revenge of the Fallen in which the car which is major attraction of the movie and transforms itself into a robot is manufactured by Chevrolet, here more of Visual placement is seen and the brand is hardly mentioned in the narrative structure. Mandler in his work says lesser exposed information which is less congruent in nature is more memorable as it grabs the attention of the person by provoking his/her mind to elaborate the information. (Mandler, 1982) Modality of placement is thus a very significant factor in categorizing the recalls as it persuades and influences people and also shows the significance of stimulus. 2.3.2 Two Dimensional Approach After studying Russells approach of Tripartite Typology of Product Placement this part of the dissertation will look at Gupta and Lords Two Dimensional Approach. Gupta and Lord (1998) distinguish the product placement on two major categories Mode of Presentation and Level of Prominence. Mode of presentation further classified by (Karrh et al., 2003) as: Visual only, audio only and combined audio-visual. Visual only: this kind of presentation involves visibility of signage, hallmark, billboards, logos, or any other kind of presentation that is represents the brand. The presentation or the placement is only visual with no presence of audio or gestures. One example of ‘Visual-only placement can be seen in the movie Top Gun where the lead actor Tom Cruise wears aviator model of Ray-Ban sunglasses. Although, this method has comparatively low recall rate visual-only form of product placement is one of the most common methods for brand placements and can be seen in a lot of movies. â €˜Audio-only technique of brand placement represents the brand by transmitting the message in only auditory way. (Gupta et al., 2000) The name of the brand or a tune or even a jingle closely associated with it can be added to the script and also be a part of the narration. One example of such placement can be from the movie â€Å"The Aviator† in which the lead mentions the brand â€Å"Sears† in his dialogue delivery. ‘Audio-Visual method of brand presentation represents the brand by both, the presence of brands logo, billboard, signage, product, etc. on the screen with the mention of it in the narrative of the script. One example of such can be from the movie â€Å"James Bond-Die another day† in which, with the presence of Aston Martin, the narrative include the product name which was mentioned as Aston Martin Vanquish. This method of brand placement produce more recalls as compared to both ‘Visual-only and ‘Audio-only methods of brand place ment. The other major segment drawn out by Gupta and Lord (1998) for classification of brand placement is on the basis of level of prominence. The differentiation in this segment was on the basis of prominent placement of brand from the subtle placement of brand, wherein in prominent placement of brand the product or the brand is kept in foreground and is in the prime focus, the field in which the brand is placed is not shared and the visibility of brand is prominent, example of such brand placement can be seen in the Tom Hanks starrer movie terminal, when he is in office of immigration officer while he explains him the situation of his country he refers to a bag of chips, the bag of chips shown for over 30 seconds was â€Å"Lays†. On the other hand the subtle placement of brand is normally not prominent and does not catch attention, the visual field is shared with other brands and the products are placed in the background. Subtle case of brand placement can be seen in the mo vie ‘Hangover which shows billboard of brand ‘Riviera in background while the actors are driving in a police car in Las Vegas. Although the strategy which used prominent visual brand placement with properly exposed information and auditory mention of brands name and its attributes is said to have more effectiveness than just the visual placement, but it is not clear as the results from different academics do not coincide. (Law and Barun, 2000; Sabherwal et.al,. 1994; Galician, 2004: 188-190) 2.3.3 Brand Placement on the basis of Integration and Explicitness The brand placement methods defined by Russell were three dimensional, as by Lord and Gupta were bifurcated into two major segments based on audio-visual as mode of presentation and level of prominence. dAustos and Seguin (1999) in their work classify brand placement in three different ways. 1. Implicit product placement: The placement in which the presence of product, brand or firm is a part of the program and is placed there to fulfill the requirement of the context and plays a passive role and can be seen on the screen but the product name is not formally mentioning or demonstrating the product benefits, etc. 2. Integrated Explicit product placement: An integrated brand placement is the one in which the brand, firm, product placed plays an active role, the brand is formally mentioned and the attributes of the brand are clearly demonstrated. 3. Non-Integrated Explicit product placement: In this type of placement the brand, firm or the product is not related to the contents of program and no integration can be seen, but the name of the brand is formally expressed. Such placement is often seen in the title of the movie or in the beginning or in the end of the movie and it is seen that the brands placed in this kind of placement are often sponsors. (dAustos and Seguin 1999) The classification of brand placement by dAustos and Seguin classifies brands on the basis of their integration and explicitness whereas there can be seen similarities in the classification made by Gupta and Lord (1998) and Russell (1998) as they classify the placement using similar grounds of mode of placements which are audio and visual, though the approach of Gupta and Lords classification is simpler as the modes are clearly distinguished, the difference arise when Russell base the placement with the connection to the plot and Gupta and Lord ground their classification on prominence of brands. 2.3.4 Shapiros Method Shapiro (1993) relegates product placement in four different categories which were modified to three as practitioners agreed this classification to be the most suitable compilation for conducting the research at the initial most stage as it covers the spectrum of brand placement. The classification is grouped as: 1. Implicit: In this kind of placement the brand is visible on the screen, it might be foreground or background, etc. but brand name or benefits is given no verbal reference. 2. Used in a scene: In this kind of placement, the brand is visible and is used in the scene, but no verbal reference is given to the brand. Instance of such brand placements can be seen in movies when the characters are driving in a car or using a cell phone and the logo or name or identification of car is clear. 3. Integrated Explicit product placement: This kind of placement shows the lead actor or main characters of the movie using a product while mentioning and describing the benefits or attributes of the brands or the product. The brand placement method enunciated by dAustos and Seguin were quite similar to that of Shapiros classification as both the practitioners focused at the integration and explicitness of brand to major extent but the classification from dAustos and Seguin cover the dimension in which brand is place in the beginning or in end of the movie which he calls as Non-Integrated Explicit brand placement which is not discussed by any other scholar. The classification by dAustos and Seguin is very simple and can be used to sort and categorize the placement of brands in a broader way as it covers the major aspect of placement in a well defined manner. I adopt the usage of the classification techniques of brand placement portrayed by dAustos and Seguin (1999) as it will help me to create a clear distinction in the placement of brands and will be an optimum method to put into application for my research question. 2.4 Brand Placement and Bollywood The technique of brand placement in Indian film industry also called as Bollywood is not new, one of the earliest example of the same was seen in the film Bobby in year 1973 when the lead actor Raj Kapoor was seen riding on a bike which was ‘Rajdhoot Since that time a lot of brand placement can be seen for aerated soft drinks in a lot of Indian movies, brand like ThumsUp, Gold Spot, etc were commonly visible in movies in early 1990s, also the visibility of high ended cars during that time were prominent on the screen. Branded liquor with bottles was a common sight in many movies during this phase and the most common brands placed were Black Dog, VAT69 and Black Label. Latest examples can be seen in movies like Om Shanti Om (2007) with brands placed like Tag Heuer (Implicit), Nokia (Integrated explicit), Shoppers Stop (Implicit), etc, another instance can be seen in the movie Goal (2007) with integrated explicit brand placement of Reebok and Western Union Money Transfer. More th an 54% of Indian audience is under the age of 25 which comes under the target audience slab and of most of movie makers and the advertisement companies aiming of brand placement, and according to (FICCI and Ernst Young, 2003) this generation has more propensity and access to wide range of media and entertainment than the previous generation hence creating a lot of opportunities and scope for brand placement in the Indian Film industry from both Indian film industry and brand promoters point of view. Not only the access to modes of entertainment but also because the Indian middle class has grown more flexible and receptive towards international outlook because of the risen standard of living through increase in purchasing power (Varma, 1998) which is also another factor of supporting the growth. There are not many studies done on Brand placement in Bollywood and no substantial research can be seen focusing on the recalls towards the brands from the brand placement shown in the bolly wood movies. CHAPTER 3 METHODOLOGY 3.0 Synopsis This chapter focuses on the importance of research methodology and explains in brief why it is necessary to draw a frame work of the research before bringing it into practical application. This chapter clearly states the aims and objectives of the research and defines the research approach undertaken. Also this chapter looks at the research methods used for this research and explains in brief the reason for their implementation as well. As almost every other research this research also is encountered with some limitations which are stated in the end of this chapter. 3.1 Research Methodology Research literally means the search for knowledge, a systematic and scientific search for relevant information and answers on a specific topic, searching new facts in any new branch of knowledge through inquiry, search and careful investigation. (Kothari, 2009) It is of very importance to detail out the research approach and the methods used, as it helps the reader to understand the research in a much convenient manner. Research plan includes the instruments of research which will lead to investigation of data (quantitative or qualitative) keeping the research question as prime consideration so as to be ascertain of the information gathered is fitting in with the requirement of the research. (Chisnall 1997) The following chapter includes all the activities concerned with the research conducted for this particular academic work and also tends to draw out research method which sets up an appropriate frame so as to fulfill the objectives and aims of the research further stated. The stru cture of this chapter is as follows * Aims and Objectives * Research philosophy * Approach * Data collection techniques * Data Analysis * Research Limitations 3.2 Aims and Objectives The main purpose of this research is to work on the concept of awareness or consciousness of brands as people watch movies. The critical issue that the research focuses at is; do the consumers get sensitized towards brands after watching Bollywood movies. The main objectives of this research are; * To know is Indian audience/Bollywoods Viewers are getting aware of brands shown in the movies through in-film brand/product placement? * If yes, then which is the most effective method of in-film Brand/product placement by analyzing the recalls? 3.3 Research Philosophy Research philosophy helps the researcher to find out the ways in which his/her research will comprehend the development of researchers knowledge. (Crossan 2003) Three of the major reasons for which the research philosophy must be taken into consideration are; a) it helps the researcher to figure out the methods he can use to design and conduct the research and to chalk down a strategy, b) it helps the researcher to evaluate the limitations of the research by putting different methodologies to test, c) it helps the researcher to explore different methods beyond his knowledge or experience. Thus researchers perception towards the development

The Culture Of Japan And The Effects On Business Marketing Essay

The Culture Of Japan And The Effects On Business Marketing Essay Enclosed is the report about the culture of Japan and the effects of its culture on our business communications and sales materials. In this report, you will find information about what the Japanese finds important to them when conducting business. For this project, we have had the full cooperation of the team and it is as follows: Audrey Hughes: Introduction conclusion, section on gender roles, proof reading and APA documentation Chris Stover: Section on etiquette and work ethics, proof reading and APA documentation Justin Strayhorn: Section on dominant religious values, proof reading and APA documentation. Syamak Tabrizi: Report format , research on all topics, introduction and conclusion, proof reading and APA documentation Tia Taylor: Introduction conclusion, section on importance of color, proofreading and APA documentation. The Japanese are a proud culture with a history spanning thousands of years. Status is very important to them. Therefore, by extension etiquette is important. Japans culture is very different from the west. Decision making is a lot slower, because people tend to seek approval from everyone in the group, especially the elders (Ghimire, 2006). Japan is a high context culture, meaning less verbally explicit communication, less written/formal information, and more internalized understandings of what is communicated. Our company needs to be indirect since more is implied than said. In Japan, business cards are of great importance. Great deal of care should be given when handling these cards. We cannot write on them, or put them in a pocket or wallet, since either of these actions will be viewed as defacing it. Furthermore, business cannot begin until business cards are exchanged. In addition, Japanese do not like use the word no, realizing this is very important when dealing in negotiations with them. In Japan, whether doing business or at a social gathering individuals greet one another with bowing. Not following this rule is considered rude in Japanese culture, thus whenever cash is exchanged at a business it is placed onto a small tray. Our company needs to understand they way they communicate. In order to be successful we need to train employees how to communicate or business deal will fail. Communication with customers is of great importance, because no business is successful without repeat customers, and good reputation. Communication is very important to Japanese. The Japanese have traditional gender roles, similar to those of the U.S., with men being the breadwinners, and women being homemakers. In addition, childcare is regarded as the mothers responsibility, thus, full-time working wives have are also responsible for housekeeping and childcare without help. The traditional gender roles-men as breadwinners and women as homemakers-are supported by 40 to 50 percent of people (NHK 1994; Ministry of Public Management 1995). Gender roles dont affect business a great deal However, reach the right demographic certain specialty items needs to be advertised correctly. For example, items used for childcare and homemaking need to be geared towards the mom. The use of color in the market place can be overlooked. In Japan color is crucial to the success of a product, advertisement or proposal. Color is used to express emotion and symbolizes different things in different cultures. In Japan, red represents a state of being; yellow is used to show courage; green is for the future or positive energy; pink means dedication, and black symbolizes age, experience or nobility. However, the combination of two colors may change the meaning all together. For example, red and white combined represent a celebration. In Japan great weight is attached to seasons. (Hall, 2000, p.41) Thus, a great marketing technique would be to change the color of web pages, flyers and other print to match the season. Furthermore, the use of colors on billboards and store signage is of importance. Garish signage that is visible and eye catching from a distance is becoming the norm (Hall, 2000, p.41) Not only is color important in advertisement, but product packaging can also be a factor in the success of the product in Japan. Therefore, our company needs to pay close attention to our color choices, and tailor our sales campaign to the color scheme that will be appropriate to the season of the Japanese culture. Japan is the worlds second largest advertising market due to its 127 million people. Japan is the worlds second largest advertising market, only second to the United States (Gohil, 2006). Japan advertising uses mass media, transit, cinema, postcards, online, cell phones, billboards and more. Foreign companies have difficulties when advertising their products and services in Japan, because Japanese advertising is different than the traditional sense. Japanese television advertising is dominated by 15-second spots; therefore long narrative stories are not used. In addition, many times the commercials will leave the viewer hanging on the punch-line (Gohil, 2006). Basically, the Japanese rely on the presentation over message. Since advertising is so different than west and most fail, the logical choice would be to use a local advertising firm. Sales Structure Recommendations Our sales force should focus capturing the audiences attention with an entertaining appealing ad that does not focus completely on message. It should appeal more to their curiosity where they will want to seek out our companys product rather that needing us to court them more than is needed. We should appeal to their culture and social structure. In addition, the message should use the indirect approach. Understanding all aspects of the Japanese market is vital to our success in this country. We must understand the market place and what will appeal to this market and its consumers. We need to appeal to Japanese etiquettes. Therefore, all out-of-country employees need to be trained in Japanese etiquette. As employees of the Kelly Agency we are both excited and optimistic for our expansion into the Japanese business market. As listed above we have researched many aspects of the Japanese culture we feel will make the transition a positive experience for all parties involved. We welcome the opportunity to interact and practice these new cultural techniques as we move into this anticipated partnership.

The Dungeon :: essays research papers

When the game starts, you will be caged and tortured by â€Å"The Master†. After the short intro sequence, Imoen will enter the room. She broke out of her cage and has come to free you. At this point, you need to try to escape this dungeon. Alone the way, the story unfolds... (1) In the room with the Cages, Speak with Minsc. You will want to insult him and his Hamster friend a few times. He will become so mad that he will break himself out of his cage. After he has done this, you need to sooth him by being friendly (no more insults). If you are mean to him after he frees himself, he may not join your group. You can try to free Jaheira from her cage, but the door is locked solid. Do not try to anger her. She will not find any hidden strength to break herself out. Instead she will â€Å"snob† you and not join the group. In fact, do not even make hints about leaving her behind. (2) You will need to find a key to get Jaheira out of her cage. Locate the Jailkeep Golem in the room near the cell that you were in . In the chest in this room you will find armor for your guys (or girls) to wear. Behind the picture in the room, you will find a dagger+1 and some health potions. You will need to have Imoen disarm the trap and pick the lock on the picture. On the table in the center of this room you will find some weapons for your guys and the key to Jaheira’s cage. (3) Once you have your group free, enter the hallway to the south of your old cage. You will find a room with a lightning machine that is producing lightning Mephits. On the side of the room you will find a shutoff switch. Shutdown the lightning machine and then continue ahead. (4) You will come to a room with large scattered around. In the center of this room, Aataquh the Djinni will be waiting to meet you. He will want to ask you a question. You can refuse to answer it, but there is no fun in that. If you answer â€Å"I would push the button†, then Aataquh will summon an ogre mage to fight you, and you will gain a positive (good) appearance to your group. If you select â€Å"I would not push it†, you will fight a goblin and gain a negative (evil) appearance to your group.

Replacement Advertising on the Web - Is it Legally and Ethically Essay

Replacement Advertising on the Web - Is it Legally and Ethically Acceptable? Summary ======= This report discusses the legality and ethics of a new piece of software launched in February 2001, which allows ISP's to overlay advertising banners on any web page on the net with adverts sold by, and controlled by them. Investigations led to discussions about Copyright infringement and European Competition Law. Many examples of Case Law were also investigated for their possible links with issues arising from the use of this software. Introduction ============ This report is being written to try to understand the issues raised, both legally and ethically, by the release of a new piece of software (Fotino) onto the Internet market. In an attempt to answer whether this software is an acceptable addition to the world of the web, only replacement advertising as facilitated by Fotino software will be considered. This is due to the fact that since my investigations into this subject began other software packages have come to light, which may be able to perform this function in a slightly different way. The problem posed by this software has required investigations from both a practical and theoretical standpoint, in that in practice the software has not yet been adopted by any of the Internet Service Providers (ISP's) and so cannot be fully investigated along this route, yet from investigation I have been able to see the software in action from it's marketing campaign. From a theoretical point of view I have investigated existing laws and cases that I think may be used in the future, either for or against the use of this software, should any of the legal and ethical issues raised be fought in a court of law. This report is being written for anyone who may have an interest in developing technologies and how they affect both the technological world and society as a whole, ethically and legally. This report will raise issues about the catch-up situation of the legal system and the fast developing world of the internet. Due to the speed at which the world of computers develops I do not feel that this report will provide answers to the problem, but will merely provoke discussion and thought about many issues. The Managing Director of Meltingpoint Technologies - the company who developed the Fotino software, has requested a c... ...opean Community Law. London: Blackstone Press Ltd. pp 250-267. Web Sites --------- Hunt, J, 2001. Guardian Unlimited [online]. UK: Guardian. Available at: URL:http://wwwguardian.co.uk/archive/article/0,4273,4136232,00.html [Accessed 18th February 2001]. Lambert, J, 2001. Electronic Telegraph City News Headlines [online]. UK: Electronic Telegraph. Available at: [Accessed 24th February 2001]. (Author unknown), 1997. Lawtel Case Law [online]. UK: Lawtel. Available at: [Accessed 4th March 2001] (Author and year unknown), Analysis - Agency-client Contracts [online]. UK: Marketing Law. Available at: [Accessed 20th February 2001]. Case Law -------- Cooper v Stephens [1895] 1 Ch 567 Shetland Times Ltd v Dr Jonathan Wills [1997] FSR 604 Sinanide v La Maison Kosmeo [1928] 139 LT 365 Spectravest Inc v Aperknit Ltd [1988] FSR 161 United Brands Co. v Commission (Case 27/76) [1978] ECR 207 Volk v Etablissements Vervaecke Sprl (Case 5/69) [1969] ECR 295 Statutes -------- The Copyright Act 1956 The Copyright, Designs and Patent Act 1988 s 16(1), s 17(2), s 20 European Competition Law Article 85(1) European Competition Law Article 86

How Do Trend in the Marketing Industry

1. How do trend in the marketing industry, such as integrated marketing, affect advertising? Nowadays, there are too many trends in the marketing industry which we can see all over the places. These trends do not only give implication to the industry itself, it also affects the advertising field as well. Internet Marketing is an all-inclusive term for marketing products and/or services online – and like many all-inclusive terms, Internet marketing means different things to different people. Essentially, though, Internet marketing refers to the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take action, web site design strategies, online promotions, reciprocal linking, and email marketing – and that’s just hitting the highlights. This is one of the trends in the marketing industry. These trends affect the advertising field by allowing them to promote a product or services widely through the internet. Many firms are embracing a paradigm that is shifting the focus of advertising methodology from traditional text and image to the JavaScript and Adobe Flash, which is known as the online advertising. The potential customer can access information concerning the service or product to help in deciding the need or use of products through online. Another that are often used by the marketers is applying local cultures in a global product. In this trend they usually brings in a global product into a country and applies a local culture to it, such as the country’s national language, costumes, local celebrities and much more just to attract their local customer to buy the product. Understanding a country’s culture is a key to global success. Food, food retail, beverages, household cleaning and personal care products are highly subject to the influence of culture because they are rooted in local taste, traditions, and needs. While it is very difficult for marketers to overcome these differences, there is no real imperative to do so. It doesn't matter if a food brand has different incarnations in different countries; the vast majority of consumers will be completely oblivious. For an instance, Coke has taken in adapting both its product and its communication. As a standard practice, Coca-Cola modifies its product to meet local tastes and invests heavily in locally inspired communication to complement its global positioning. The longer a brand has been in market, the more likely people are to have grown up with it and accept it as part of the local scene. This trend in marketing industry gives more implication to the advertising field. Firstly, for this kind of trend, global companies have to come up with more advertisements just for one product. Because, they are selling their products all over the world, which to be said in different countries. Whenever they adopt a local culture in selling their product, advertising plays an important role by showing the criteria of local culture to the audience, such as using the local language, local celebrity, local customs, and etc. For an example, in the Pizza Hut advertisement in Malaysia, they use the local language, such as â€Å"sensasi† and the tag â€Å"halal† in their advertising strategy just attracts the local consumers. In conclusion, advertising field is always getting affected if there are any changes or new trends in the marketing industry. This is because, advertising is the tool that helps the audience to get information about a product or services and also it attracts them to purchase it. 2. Can advertising be a factor in relationship marketing? In what way? Discuss. Advertising plays an important role in relationship marketing. Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. Relationship Marketing were defined first as a form of marketing that developed from a direct response marketing campaigns which emphasize the customer retention and satisfaction, rather than a dominant focus on sales transactions. In others words, it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising. And also, Relationship marketing attempts to involve and integrate customers, suppliers and other infrastructural partners into a firm's developmental and marketing activities. In the most basic sense, advertising can help in promoting the sale of a particular product or service. Advertising in the olden times, was just spreading simply through word of mouth. It was to promote the sale of a product, good or service. As time advanced through the 17th Century, advertisements began to appear in newspapers, and later, in other forms of mass media, such as radio, television and cinema. Moreover, advertising in recent years, has maneuvered its way through the other forms of advertising, such as advertisements being displayed on fruit products, ads being displayed on vehicles such as buses and taxies, and even in public and social places, like the shopping malls and streets. Besides that, advertising in the recent years has been escalated through the airing of TV commercials, and the phenomenon of the World Wide Web, or simply the Internet. Banner ads and newsletters have been included in company websites, to encourage the number of customers logging on to a particular website. Advertisements have been helping to motivate the demand for particular goods and services. Advertising through the implementation, and setting up of billboards on the sides of streets and major shopping areas, is yet another growing tactic among marketing professionals, and advertising agencies. This has skyrocketed the product sales. Through this advertising, the images of particular products and services have enhanced, and resulted in a significant increase of sales over the recent years. In conclusion, advertising has created a sense of public awareness among the people about the products they use in their daily routine. On the other hand it is yet another means thorough getting a message across to a wider audience of people about a particular product. Advertising through television and billboards ensures that the sale of a particular product or service is amplified. Looking at it from a different perspective, advertising could be considered as an effective marketing strategy towards increasing the publicity of a product and in turn reaching out to a wider customer audience. Thus, it is an important factor of relationship marketing.

Fast Food or Sit down Restaurants Essay

Enjoying your fodder with warm cooked bread a capacious with unfermented solelyter to spread and an iced cold potable to top it all off, or thrill to eat your food for thought be driving force you feel as if you have to scarf it checkmate out front it asks to cold. Sit down restaurant or agile food what would you prefer? academic session down talking, ordering refills and desserts is my favorite piece at a beat down restaurant however slightlytimes I am in a musical composition of a hurry and use up to overleap bye and get something fast that is comfy to eat in a laconic amount of time. Some people may think fast food comp ared to sit down restaurants are almost the corresponding but they do have many an(prenominal) differences.Comparing two local food businesses such as greaser chime and Texas highway habitationhold, there prices I would comparable to say are a forgetful first base but the other are a little high. Taco cost is considered a fast food jo int, and is a pose to go when you may be low on cash or nevertheless when you may want something fast and easy after a long day at work to collapse your family. Taco Bell perpetually has deals and low prices for those times when you want something good not to expensive but worth your money. Texas course house on the other strive is the opposite this is the status to go when you practiced got a really good paycheck and feel as if you and your boyfriend require to be spoiled or possibly just want to have a night and go somewhere that go away have fun serving you and in homogeneous manner do not mind if you get a little crazy cause thats what having fun is all about.. Texas Road House is considered a Steak House and it is somewhere to go when you want to enjoy a delicious meal and maybe even some drinks to have just a great night out yes you entrust be spending way more(prenominal) then you would if you went to Taco Bell but Texas path house of all time fulfills my sav ouring buds and its worth the money e actually time.For some people the environs Is the most of import part about eating at a restaurant. Some akin it soothe and not to be bothered others like it loud and packed. When picking a place like taco bell it is a really quiet place to go and eat and rarely do you go in and enjoy your meal. Texas Road House on the other hand is very loud and there is always a long waiting list because its so packed. Not only is the environment important but to a fault how betting the place is to, taco bell is always on top of strip downing and how thin and cleanthere lobby is and also there bathrooms too. Texas Road house is clean besides all the peanuts you bring fundament on your shoes bathrooms are always kept up and you always hand with a full stomach.. To me having something fun at your restaurant is good it gives the place fiber and everyone knows where to go when they just feel like a bag of peanuts, or when you regard some extra hot beh ave packets at home.When it comes to different food items at these two places, they are different but thats what makes each place unique. Taco bell has burritos, tacos, nachos, Mexican pizza etcetera Texas Road House has a mannequin of things burgers, steaks, salads, baked potatoes, bread rolls, and so a lot more but each place does have a signature behave they serve, taco bell has there buggy ,medium, hot, and Verde sauce while Texas road house there steak sauce and there butter that everyone loves. Not only do you command the sauces and butters with your meal but you do need drinks as well. Taco bell has a variety of different pops, while Texas road house has pop, tea, lemonade, beer, margaritas, shots, etc. Taco bell compared to Texas Road house are very different in their own ways.

Pollutant Hazards

much(prenominal) pollutants that atomic number 18 released atomic number 18 as follows Zinc, which interjects from the weathering or age of pipes Copper, which cigarette come from brake linings, worn pipes and fittings Pollutant Hazards Used Motor rock oil Organic Waster such as dribble, animals scratch offpings, leaves and grass clippings Nitrogen and Phosphorus from lawn and garden fertilizers All of the above pollutants are distri furthered by essence of the storm drains and into the juvenile water supply streams and rivers, buzz off our fresh water put go forth to be signifi tummytly polluted. (Kennedy, Robert F. ,Jar. Who speaks for the environment? in that location are also polluted runoffs which go into fresh water and occurs when precipitation over and through the soil. This causes the pollutants to be picked up and carried a guidance universe de activered into our lakes, rivers, oceans and other wetlands, sun pollutants are as Tools Fertilizer Pe sticides Live stock tap waste Construction sediments Soil corroding and etc. With our Fresh Water supply facing the some(prenominal) detailors than continue to cause our water supply to constantly be polluted, also causing a depletion in our fresh water supply.For a human to consume water that is contaminated on a regular daily hindquarters an create enormous health hazards to both(prenominal) human and animals. (Kennedy, Robert F. , Jar. Who speaks for the environment? ) Ocean water pollutants are contributed by land, rivers emptying in the ocean, oil spills, gas spills, marines, slanterman and many others. Ocean waters may give birth from beach, which is when dolphins, turtles, and other sea or ocean creatures are unintentionally killed by fisherman.Then there is what they call habitat conclusion, which occurs when trawl catching nets that are dragged along the Ocean floor to catch fish destroy the habitats taking everything with it or pulling it room the Ocean fl oor and to drop it in another location when it is released from the net. The pollutants that are released into the ocean water ultimately effects our fish and the quality of our produce that we range off of as well as slowing the rate in which sea and/or ocean animals may populate. nation Pollutants Ground pollutants are contributed by both strip and water contaminant, which is hazardous for all development plants including but not limited to crops as well as humans and Pollutant Hazards animals that track down from those plants and crops. Ground contamination is also caused by he everyday dribble appoint on the streets within your community, along with planetal land which is creation used as a land fill for everyones dribble including recyclable, because it is comm hardly overlooked.When it comes to our environment suffering and the individuals that live within our environment that suffering from the hazards of taints, it is condemnation to make changes. There is no expert impact when discussing the issues of pollution. Reaching Sustainability One way to lesson the air pollutants released each day would be to reduce the sum up AT curl Ana transporting jean person does everyday exchange Deck Ana Roth from place to place.I think that it would facilitate if factories and other corporations found other means of energy versus releasing large add together of air pollutants into the environment each day. There directs to be more individuals that result an interest in not only benefactoring their environment but as well as their health. It is judgment of conviction fore every individual to become advised of the health risks that air pollutants cause to them, their children and unhatched children due to the mother inhaling the pollutants, it also affects animals and plants that indispensable air to breathe to continue their existence.Due to the health risks that air pollutions can also cause, it is suggested that during the time we are dri veing to undergo Pollutant Hazards throw of the air pollution that all individuals film editing down on and all somatogenetic activity during high-pollution days. (In shortened watch aches for clear(p) air. Harvard health Letter) The Environmental Protection chest of drawers has a Web site, dubbed Air forthwith (wean. Gob/rainbow), that lists particulate and ozone levels throughout the country. (In draft Heart aches for clean air. Harvard Health Letter) steep temperatures in the days ahead extend ground-level ozone, but the seasonality of articulate pollution depends on where you live. (In brief Heart aches for clean air. Harvard Health Letter) East of the Mississippi, levels are highest starting more or less now through September because sulfates are more readily course of actioned from sec dioxide emissions from power plants in warm temperatures. (In brief Heart aches for clean air.Harvard Health Letter) In the western half of the country, levels are high from Oc tober to December because much of the particulate pollution there is in the form of nitrates, which form as temperatures cool off. (In brief Heart aches for clean air. Harvard Health Letter) Water pollution influencems like a harder pollution to try to sustain or we could make it a little simple and take out of the contributing factors that lead to water pollution and not use them.It is a fact that water pollution can never be 100% cured but we can make the effort to intermit it, such as taking away(predicate) the pesticides and using indispensable resources that arrest been be to work for the same purpose that the pesticide is universe used. Then there are the garbage droppings, fertilizer and oils from vehicles that run into the water, Clean up after yourself and your animals multitude, all it takes is a moments. There are a dissever of factors that contribute to water pollution that can be eliminated. Ground pollutants would be teachable and contained by the time that the air pollution and water pollution were under control.However, I would make it mandatory for every habitation or business to reuse. I would law certain times wherein community swear out would be exercised to clean up our streets and submit any garbage that and enforce a large fine upon those that continue to freely pollute Dye Legendary garbage Ana toner materials Trebly upon Lana Ana not disposing of them properly. Within this plan come exceptional benefits such as healthier individuals, cleaner air, water, and surroundings, and the conservation of our environment.Within this land dissimulation many challenges and the first one being that of the individuals taking responsibility for their own actions and ever-changing a routine that most people have become all too comfortable with. Conserving our environment is not a one person job nor can 50% of our spheres population complete this childbed on its own, this takes the effort of everybody and the support and bills from the government. I do not for see seeking global support being a complication considering a important amount of people are working(a) to gain control and reduce the amount of pollution we are subjected to each day.However, changes that need to be made and enforced give require funds Pollutant Hazards from the government to help assist such as financial backing solar panels, providing each place of abode or business a recycle bin and possible taking a few of the abandoned building that have been forgotten about because of new global land being destroyed and do recycling factories that run off of natural energy that are placed in more local and convenient areas. Our world is a place that requires care and forgiveness and the time and patients to conserve our land go we as individuals that enjoy our health.

The Human Brain and Philosophy

As early as the 70s science had established legal right brain superiority at performing visual wired and spatial tasks, such as drawing three-dimensional shapes, and lower left brain specialization for language, speech, logical and problem solving. (Gazzaniga,1996). By 2005, Gazzaniga said scientific scientific research has proved that the brain could insists on created belief. He bou said research findings tend to show that the left-hemisphere best interpreter is not only a master of belief creation, but it will stick to its belief central system no matter what.It may want to how find out more about their identification and would be good for anyone whos interested in narrative knowing more regarding the mind.Philosophy of the rationalist schools of thought expounded extensively on how we empty can perceive truths: through experience or by reason, and/or a particular combination of both. (Empiricism, Rationalism, or a mix of chorus both thinking. ) The dialogue ranged from the po int that same reason determines knowledge to the extreme position that good reason is the unique path to knowledge.Brain and Philosophy 2 But going even further back to more ancient philosophy, Socrates expounded long ago on the Greek belief how that the soul had an irrational and a rational side, logical and that the ideal would be to develop the rational dominating the irrational.Its divided into sections.

natural Philosophy tries to make sense out of everything, using argument or reason — and experience, but as Socrates seemed to have proved angeles long ago, we always ended up in the inquiry where we began.Ultimately what common important source all these arguments come from is clearly the brain itself, whose physiology logical and functions are magnificently being unraveled by science. Ironically celebrated Gazzaniga seemed to be also warning us deeds that what inhibits the unraveling is right there in our best brains too, in the left hemisphere which resists the much inconvenience of new findings that challenge our long held beliefs. .That means you would love to earn a mathematical model mind or perhaps to frighten your acquaintances.Retrieved October 15, 2008 http://pegasus. cc. ucf. edu/~fle/gazzaniga.The muscles of expression let you demonstrate your emotions.

Retrieved October 15,2008 from http://www. press. uchicago. edu/Misc/Chicago/1932594019.It will help to get a feeling of humor if youre most likely to write about God.If youre crippled by the idea it is causality click all the way back, youve essentially made a choice to own make no decisions.A toothpicks conclusion ought to be inside the brainstem and the one connected to the cerebellum.

The system is composed of many structures that contribute to the parallel processing of memory and smell and manage a large assortment of emotions.Thus the idea is challenging.Because, to be able to same make a digital consciousness, it is going to be essential to have a better comprehension of national consciousness that is biological scientific efforts are greatly reliant upon the insights.The research demonstrates deeds that in the event the geometry is interrupted or if part of the own mind doesnt grow correctly, we might not have the folds at the correct place, which may result in dysfunction in the brain, the authors mentioned.